Making choices in the world of manipulation
In today’s times, we are controlled more by our smartphones than we controlling them.
Every google search you perform, every application you download, every click on a website you make is being tracked. You might ask what’s wrong with that? All celebrities get tracked too. So, with the rules of implying, you may even conveniently imply that you are a celebrity too! Of course, you are a celebrity! But the constant tracking of data is not meant for your benefits, it is getting collected for other’s benefit and in most cases your loss.
The data is shared or sometimes even sold to large enterprises to help them sell more of their products or services. These enterprises then have all the tools to constantly poke you until their product is sold.
Let’s say you want to buy a new pair of shoes and you go online and use a search engine like Google or Bing or DuckDuckGo. These search engines have complex algorithms that determine what appears first on your search. The likelihood of you clicking on the first link is extremely high.
The Best Place to Hide a Dead Body is Page Two of Google — Unknown
And so, the companies use search engine optimizations so that their products get better scores.
The algorithms don’t solely base their optimizations on the characteristics or popularity of the product itself. A significant part of these algorithms relies on your personal data. The search engines know exactly who you are, how many people live in your household, where you stay, what could be your likely budget, and what brand of shoes did you buy last time.
If you search for the same words on a different computer let’s say a public computer, you may get totally different results. Search engines and large businesses manipulate your choices in a way where you are totally ignorant.
After you have selected a brand, you think you have made a “logical” decision after thorough analysis and have applied all the possible “reasoning” to come up with a conclusion. However, our mind works in mysterious ways and we, as ignorant, common, simple folks, do not know how our mind makes decisions for us.
There are studies that show that our minds can be manipulated and all the major companies and search engines use these techniques to help themselves sell more.
Selling of products is just one aspect. Manipulation is also being done in broader matters like politics as well. Social media platforms are known to influence political or even religious affinity for an individual.
Social media platforms have algorithms that want you to stay on their platform for a prolonged period. If you show interest in a political party, the social media platforms have the ability to either deepen your interest in that political part or to show you the next item or article or news item that goes against that party.
It's a tough world to live in. We are all being controlled by our smartphones and we are slowly but steadily giving control of our minds to others.